Bulding Great Products
Loading ...I believe that great products emerge out of great understanding of user workflows and application of technology to solve the productivity or creativity problem. Throughout the last twenty years products that have simplified existing customer workflows and/or created new ways to tackle existing problems have gone on to have mass adoption. One of my mentors told me once that “the only reason people will pay you money is to save their time or make them look good!”.
In this blog my goal will be to comment on the emerging technologies which may have a potential to create disruptive products/solutions. I will try and cite references where-ever possible and provide my own interpretations as and when relevant to help you assess the impact of these technologies into your own domains. If anyone of you is motivated to build a product based on these thoughts my time will be worth the effort. If any products go on to become killer apps even more fun!!
Since 2003, when I incubated a video engineering team at Adobe India, I have been involved in the digital video space. I have seen video consumption take off with increasing Internet penetration and like all of us, I eagerly await the era or mobile based video communications. I have seen the video domain grow in complexity with HD, DVD, Blue-Ray and a host of new form factors vying for market shares. In my opinion, video communication is so close to human nature that it is but natural to expect video-chats, video-conferencing, live video capture and on-demand video playback solutions to offer alternatives for voice calls, physical meetings, digital images conferencing, multi-party meetings,
Interestingly, digital video has traditionally been dominated by specialized hardware, specialized cabling, expensive software and huge amounts of storage. However, in my view three major technology trends provide an opportunity to disrupt existing ways of producing, managing and consuming videos.
Firstly is the raw computing power on a standard desktop. An off-the-shelf PC with 3GHZ clock speed, 1 GB RAM and a core 2 Duo processor is quite a power-horse. Forget the fact that most of the computing power goes into feeding VISTA’s hungry horses. The raw power is enough to process HD video with some cycles to spare. Add some more memory and some more on the clock-cycles and you are looking at a $1000 competitor to a specialized $5000 video workstation.
Secondly, the video compression algorithms have reached a level where it is possible to have high resolution video compressed to 50:1 for general video (going upto 1000:1 if not much is moving). Finally storage costs are coming down all the time and it would be possible to see upto 1 Tb storage go down to $500 or less by the end of 2008.
All of this combined with the explosive growth in consumption of video – via internet, cable, good-old-TV, satellite, out-of-home entertainment networks, video games, consumer devices and mobile (which many believe is where the real action will be) promises to bring innovative new products and solutions over the next couple of years.
If you are a high-technology entrepreneur you should be looking at video workflows closely – there is screaming needs for tools and solutions to make the life of producers easier. With HDV camera prices coming down to sub $1000 levels, the number of producers can only go up year over year!
Would love to hear what the entrepreneurs out there think of these ideas. Over the next couple of posts I will elaborate on a few ideas within the space that I find offering opportunity but probably don’t have the bandwidth to nail down.
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Comments
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thanks
Video conferencing is indeed a great innovation of Information Technology and Communications. I guess the news media is the first user of video conferencing.
“the only reason people will pay you money is to save their time or make them look good!”
I agree 100% with this. There is so much free on the net, but with that you are usually on your own to figure it out and cross-your fingers that it works the way you want it to.
I represent Great America Networks Conferencing and we offer conference calling, WebConferencing, and VideoConferencing. All of which are available on the net virtually for free if you search hard enough. But the difference is we also offer a Deidcated Conferencing Consultant. The Consultant makes sure things go smoothly and you waste as little time as possible. In the end, it is the fact that we bend over backwards to make sure our clients look good and we save them time that makes us win their business and the reason they both pay us, and commend us.
Anthony Russo
Conferencing Consultant
Great America Networks Conferencing
arusso@ganconference.com
http://www.ganconference.com
Phone: 312-432-5377
Fax: 312-492-2577
Skype: anth.russo