Startup’s your day – Proto.in @ Delhi
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No, there is no problem with the language; every entrepreneur would understand the above mentioned line!
Welcome to Proto.in, a premier Startup Community Event that has made a niche for itself by successfully putting together a pool of resources which is relevant to the emerging entrepreneur in leveraging the business or the idea.
Proto.in, provides an innovative platform to the entrepreneurs who could have their ideas displayed to the prospective VC’s, Angels and other prospects as prototypes! A working display makes an IMPACT!
The Mantra
Create, Contribute, Collaborate says Proto’s mantra which clearly reflects in their events, that help emerging entrepreneurs in increasing partnerships, network with the right people and put forth their ideas to like-minded and well connected audience!
Network – Hi! I am…
The day was a huge draw. An hour before the event started participants had started pouring in. Corporate, Investors, Partners, Entrepreneurs, Students, it was a collaboration of an unprecedented level.
It all started with a Hi, I am…and people networked along! Something that really struck me, was the inviting nature and a smile on the faces of people who are placed and ranked up there!
The event provided ample opportunities for entrepreneurs to network around and hit bulls eye!
The Delhi chapter (July ’08)
The Proto event kicked off at IIT Delhi, on Friday July 18th 2008 with Mr. Kiran Karnik (former President, NASSCOM) delivered the Keynote address, in which he stressed on “the Time is Right” for India!
The address was a perfect beginning to the event, with every aspect which could not be negotiated by a startup being addressed by Mr. Karnik. From service industry, to creating Intellectual Property to looking at the right places for the availability of funds, he gave the packed auditorium, insights into the whole concept of entrepreneurship!
It was the man and the experience speaking, and the combination couldn’t have been better to flare up the present “Ignited Minds”.
Adversity and Diversity
Sounds similar huh? Well, Mr. Karnik, gave a lesson which in these fast paced times we tend to overlook. Upon being asked a question on: “Are we focusing enough of Global ideas” Mr. Karnik replied every adversity brings with it an opportunity and the diverse Indian culture, that’s our strength!
Put on your seat belts, here we go…
The event was scheduled as follows:
| 8:30 | Registrations open | |
| 9:00 | Keynote | Kiran Karnik |
| 9:45 | Building Services for India: The art of pricing | Murugavel Janakiram,Bharatmatrimony.com |
| 10:15 | A the helm of a fast growing business | Bhavin Turakhia, Directi |
| 11:00 | Refreshments and Networking | |
| 11:15 | What do your customers want? | Sameer guglani, Morpheus partners |
| 12:00 | The art of marketing your startup | Mahesh murthy, Pinstorm and Kiruba Shankar F5ive technologies |
| 12:45 | Lunch | |
| 1:45 | Building a brand that never dies | Narayan, 20:20 media |
| 2:30 | Virality is part of the design: the core of viral marketing | Amit ranjan, Slideshare |
| 3:15 | Refreshments and networking | |
| 3:30 | Reconciling entrepreneurs and Investors | Sanjay Anandram, Jumpstartup |
| 4:15 | Financing your itch:Running on bootstrapped cash | Gaurav Bhatnagar, Tekriti Software |
| 5:00 | The dilemma of the creative class | Shashank Ghosh(film director) |
| 5:45 | Freeconomics: How long can free be free? | An open discussion |
| 6:00 | End of day one | |
The sessions drew a huge participation! The audiences were participating with intelligent questions which made the whole event more lively and interactive.
Murugavel Janakiram fromBharatMatrimony.com initiated the sessions which had audience in splits (when Janakiram confessed getting married through his own web site!) and awe of a self made man!
Bhavin Turakhia from Directi, was as different as “DIFFERENT” could be!
How would you see a man dressed in cool denims and spiked hair standing on a stage of a startup event? Wrong guy wrong place….well, everything is RIGHT but WRONG!
A young lad in late 20’s who comes across dressed cool in denim, and the moment he gets introduced; the first reaction from the audience goes “really”? Did he do that?
The concept of introducing business as a game and help in making sense of numbers to each and every “player in the team” (your employees) was interesting!
A logical conclusion to 7 steps that Bhavin shared clicked instantly with the audience. It was a good learning experience sharing Bhavin’s thought process.
The speakers that followed were equally interesting, sharing highly specific insights and point by point answering the questions from the army if audience.
The art of marketing your startup by Mahesh Murthy and Kiruba Shankar, was a big draw.
If you are outsourcing your essentialfunctions to a partner, its better thatI fund the third party partner than you,their business becomes a proven conceptif you believe in them
- Mahesh Murthy
The sessions on Viral Marketing concept and reconciling investors and entrepreneurs were highly accepted and generated quite an interest and draw!
Day 1 drew to a close with an open session on Freeconomics which was well debated!
At NASSCOM EMERGE forum we strive to create more such platforms where entrepreneurs could interact and create a knowledge grid which is Glocal!
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