Archive for February, 2009
Sustaining your Company
This was a conference organized recently by TiE Bangalore Chapter with speakers from different spectrum and variety of companies and moderated by Mr. Sanjay Anandaram, TiE Bangalore Charter Member & Managing Director JumpStartUp and our (S7 Software) mentor too in the NASSCOM mentor panel.
‘Jai Ho’ is no longer an Indian desire!
It has been a longtime since we connected – I really feel at fault. Having said that, traveling all over the US and Europe on a 35-day trip, meeting prospects, customers and MindTree Minds have seen me living off a couple of suitcases. It has been one airport to the other every couple of days. No, I am not seeking sympathy – people like Krishna Kumar, Janakiraman and Ashok – my other co-founders at MindTree – routinely clock 120 days or more of travel every year. Unless we increase face time with customers and our own people, we really have no clue what is going on in the world.
HeroITES – a big brand with a small family culture
HeroITES topped the NASSCOM ‘Exciting Emerging Companies to Work For, 2008.’ In the competitive BPO industry, where HR practices are fairly standard and each company tries to outdo the other to attract talent, what has HeroITES done that is unique and endeared it to its employees? NASSCOM spoke to Rakesh Khorana, Country Head, who gave us a glimpse into the HeroITES world.
A Quiver Full of Arrows – Target your online campaign better with good analytics
In a market when budgets are tight, marketers are being asked to look at more cost effective online media. But unlike traditional media where calculation of return is based on standard frameworks, in the case of online media, the onus is on the buyer to know which tools to use to extract the best possible metrics. Although they call for more prep on the part of the buyer, the rewards can be huge and take the form of metrics that you can act on for tangible business gain. In this edition of Band for the Buck we will zoom in for a closer look at the data points you should be looking at while also listing some of the tools available to measure the success of your online media strategy.
Seven Positives from the Current Recession
It is an ill wind that blows nobody any good.. time now to understand what this aphorism means.
Even this current recession brings some opportunities, if only we know how to seize them… this is what I am seeing:
Spend less and invest more
Given the grim economic scenario, many marketing executives are hacking through their budgets and resources like adventurers hurrying through an Amazon forest. Many others I have met in recent weeks are propagating a low/no-spend scenario. I believe that these are unviable options given the fact that sales must go on, albeit at lower volumes, thus requiring marketers to be able to smartly adapt to the situation and intelligently reuse resources.
Matt Mullenweg LIVE at India’s First WordCamp in New Delhi
Matt Mullenweg – Creator of one of the most recognized blogging platforms Globally – WordPress, starts by clicking a group photograph, and hey Matt I really love that camera 
State of the word
This is the first time Matt has been to India.
To contact Matt, find him here:
m2mullenweg.com
Twitter: photomatt
Recession is an opportunity. Emerge stronger.
A few weeks earlier, I was at the NASSCOM India Leadership Forum, and had the opportunity to hear the doyens of the industry speak and share their outlook for the industry and the economy in general. Though the mood appeared up-beat, the forecasts weren’t too great and the under currents of recession were felt by everybody.
Making a “Qualitative” difference – QA Infotech: Case study from the NASSCOM Mentorship Program
Unless you have a teacher who really wishes to teach, you cannot really learn,” says QA Infotech’s CEO Mukesh Sharma. And Sharma is well placed to make this observation, having recently participated in NASSCOM’s Mentorship Program for emerging companies. A Software Quality Assurance and Testing company established in 2003 with less than five testing experts, QAIT today is a 300+ strong outfit. With this rapid growth, came manifold challenges and looking for strategies to address these, Sharma decided to enroll QAIT in the mentorship program. Read on to find out more about his experience.
Business Intelligence trends: Shattering the myths
“The BI spend is a miniscule pie of the IT budget” or “The Value addition gestation period is painfully long in case of a BI implementation” or “Pervasive BI is impossible” and many more such comments can be seen reverberating through the boardrooms, while making an important decision whether to take the plunge for that BI implementation you had planned for so long. The same is the dilemma for the BI vendors and solution providers while deciding on the level of customization and to deliver on the most sought after improvisations.
