The unConference session at Emergeout Conclave
Loading ...I had heard and read a lot about (un)conference but this was the first time i actually attended one. And I loved it. Unlike a conference or a speech or a panel discussion , an unconference is a place where audience runs the show and the moderators just guide the flow of content, which actually comes from the audience itself. The concept of unconference works by moderators giving the general theme and some basic ideas on it and then throwing open the topic to audience so that a discussion can take place and all can learn from it. In a sense its a peer-to-peer learning model! The role of moderators is to prevent conflict and to manage time so that all ideas can be covered.
The unconference in the post-tea evening session of Emerge out Conclave 2009 was on “Building the Brand Made in India for Software Products” moderated by Lakshman Pillai, Founder & Chief Architect, LPCube and Narasimham Mandyam aka Kishore , CEO, PK4 Software Technologies.
The session started with discussion on differences between IT Products and IT Services. A healthy debate ensued about how different and how important products are as compared to services. There were quite a few ‘products’ guys in the audience so the debate started to tilt in their favor with some observations coming like “Product guys want to change the world” and “They want to leave a legacy behind when they die”(sic). But moderators and other people came to the ‘rescue’ of services and finally all people agreed that services are important and due credit has to be given to them.
The next idea to be discussed was what is meant by ‘Made in India’. All delegates agreed that it is the impression and image which a person carries about a country’s product make the image of the country. So ‘Made in Japan’ means ‘quality’ and ‘Made in China’ means low cost. Similarly all have to work hard so that image of Brand India can be made which can signify something good.
Various problems were discussed which our country faces in making the Brand India a success. Many possible solutions were also offered by the delegates. Some being: Instilling the culture of innovation in our eco-system right from the school days, Having mentoring programs for startups so they can scale up fast, Working tirelessly on quality issues and making India the place to have best quality products atleast in IT field!
With these insights the (un)Conference was concluded.
Posted by Pratik Singhal
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Comments
Partcipation in this session was deeply engrossing, with frequent domination by idea groups.
“Made in India” labeling for Indian Software services and products was suspensful. Indeed India is known for IT around the world. That is why around 4-5 Heads of State dropped in at Bangalore first before making a protocle visit to New Delhi year ago.
But what are we getting known as. Abundance resources to do jobs. That is what comes to mind. India is a place of IT supermarket.
Great execution -yes, but great quality calls for close watch by client IT supervisors. That caution continues everywhere in all areas of IT when given to Indians. More so due to spate of false CMMI and ISO certification obtained in hurry, with apologies and reasons to delay. FIT and FORGET by client can not be afforded.
Tech briliance, ability to imagine and talk is different from delivery in time, scope and compliance. India has to learn a lot. Only top 10-20 or so cos in India can show quality compliance in practice, rest are pushing somehow. On that aspect international clients give in as a compromise to get large teams for large manmonth assignment in motion.
I submit that ‘Made in India’ can not be used in the same way we use ‘Made in germany’ or Japan etc… I tried mentioning it in the session, but got lost out due to sentiments in full flow.
Being in the SME segment, session could have touched upon what we small cos could do towards the India branding….that was skipped out… may be we will do that more crisply next time
Pratik: Thanks for the nice sum up.
To know more and to continue the interaction, please visit http://nasscom-emerge.collectivex.com/discussion/topic/show/176230