Archive for June, 2009
Interview with Krishnakumar Natarajan, Chair – NASSCOM EMERGE Forum
To mark the 2nd anniversary of EMERGE newsletter, the editorial team interviewed N Krishnakumar (KK), CEO & MD, MindTree Ltd and Chairman, NASSCOM’s EMERGE forum. In a freewheeling conversation, he looks back at how the “EMERGE” brand was built, talks about some of the important initiatives launched and also articulates his ideas on the road ahead.
Create Heroes for Motivation
Many companies today are faced with existential issues. Productivity and sales are down. Companies are being forced to defer expansion plans and lay off staff. In a grim scenario like this motivation of staff has become a big challenge.
Organizations have the option to wallow in their circumstances or motivate themselves to bravely face the downturn and work towards a better future. So what can they do? To understand that, we need to understand what motivation is.
CSATs – Important, no matter the size
Industry experts repeatedly emphasize that mining an existing customer delivers significantly higher RoI than acquiring a new customer, but are companies listening? In this edition of Bang for the Buck we discuss why and how customer satisfaction surveys could be invaluable. There are several approaches to mining strategic accounts, but the end objective remains the same – ensuring high potential customers stick with you and remain impervious to competing offers. In today’s turbulent market conditions, an intimate knowledge of your customer is becoming all the more essential.
In principle, all companies may agree with this – but, the question is, what do they do and where do they start?
STAGing a Growth Scenario – A case study from the Mentorship Program
With eight years of good growth behind it, test engineering company STAG Software found it self at a growth threshold, where it felt it needed some handholding to make the crossover. That’s where the NASSCOM mentorship programme for emerging companies came in. Read on to know how STAG benefitted
Building Software Products for India – NASSCOM Friday’s 2.0 48th session by Mr. Kumud Goel
LIVE Blogging the NASSCOM Friday’s 2.0 48th session, and well we are going to make it interactive as the session lead Mr. Kumud Goel who is also one of the founding members of NASSCOM.
Incidentally its a great day, coz the NASSCOM EMERGE Community turns one today, I must congratulate Avinash (NASSCOM) for the same and now we have the session underway 
Here’s wishing the NASSCOM EMERGE Community a very happy birthday..!
They say all things start small. In the case of the NASSCOM EMERGE Community, though it started off with a quiet invitation from NASSCOM, the move picked up steam quickly and soon the EMERGE community became a wave that, it seems, lots of people want to ride on.
Platform BPO – Transcript of the Session at Nasscom BPO Summit
Slide: What is Platform BPO
The ‘Platform BPO’ term reached its hype during the Nasscom BPO Strategy Summit in 2006. Especially it was fueled by the presentation of John McCarthy from Forrester. Since then the term ‘Platform BPO’ has become a cliche – meaning different things to different people. I have seen people refer to cloud computing, SaaS and many other things to platform BPO. Few other BPO leaders who have spent significant effort in building a Business Process Layer on top their client ERP system to manage their BPO operations started calling the Wrapper / Business Process layers as a ‘Platform’. Some more who have done screen scrapping, ICR / OCR type tools and automations also started calling these automations – ‘Platforms’. There is no second thoughts on the usefulness of all of these. Surely they fullfill a clear need in the Production Floor to achieve productivity and operational excellence. But they are NOT ‘Platforms’ in the context of Platform BPO.
HR review of IT Industry in India – An environment of mistrust
I was reflecting upon last one year and how IT industry has changed in this duration from HR perspective. Among many thoughts, the most visible one (and the most concerning one as well) was the all-time-low employer-employee trust level.
Why we are building our own supply chain powered marketplace infrastructure? Look at a Wal Mart, Dell the Oil & Gas industry
http://fellows.rdvp.org/gerard-rego/why-we-are-building-our-own-supply-chain-powered-marketplace-infrastructure-look-at-a-wa
Leveraging Fragmented Renewable Supply Chains is the Key and Jim Rogers, the Future is Agriculture!
http://fellows.rdvp.org/gerard-rego/leveraging-fragmented-renewable-supply-chains-is-the-key-and-jim-rogers-the-future-is-ag
