“14 Sutras for Successful Business” from Naeem Zafar – Member of Faculty, Haas Business School, University of California, Berkeley
Excerpts from a 2-hour talk delivered at NASSCOM Product Conclave, October 27th, Bangalore
- Have a profound understanding of the market, not necessarily technology.
- Build a good “Team”, if you can’t find a partner, either there is some problem with “you” or your idea .
- Don’t start a business plan, get to it.
- Tell me the problem you can solve, not the solution you have developed.
- While sharing info on your incubate product, tell people what you do and not how you do it.
- VC’s will always look at three aspects, Is there a market for the idea?, How much money will this make? and most importantly can this people deliver?
- People don’t leave companies, they leave managers.
- Always be stubborn about vision, but flexible about execution.
- Never make a solution that’s looking for a problem.
- Pretend to be a user of your product, empathise, empathise and empathise.
- Users might not always be your customers, meaning people who pay for the product may be different from those who use it.
- The only question that a Business Model needs to answer is “How will you make money?”
- Positioning is simple – “Help me store you in my brain”
- Don’t expect the channel to sell, you as a company need to sell and push it to channel partners for execution
Post contributed by Subodh, S7 Software
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A nice, all-encapsulating post. I think ‘competition’ too should have been addressed directly in one of the points.