Archive for December, 2009
Ambulance Outsourcing
I was agasht when I saw an ambulance of a hospital making that emergency siren and trying to make space on a busy day in the peak hours traffic. The address that mentioned on the ambulance was another 5 kilometers away and with this traffic it will be an hour to reach there. Yes surely this is common on Bangalore roads and may be the same story in other metros too. What really irritated me was not about the traffic chaos that exists in Bangalore (that is another story which I will keep it for another day) but the fact that another famous hospital was rigth next to that traffic jam and it would have taken just less than a minute to take the patient to that hospital but they won’t do that for reasons which is very obvious to everyone.
Welcoming Indipreneurship – The Force Within
1991 was when India achieved its second independence – that of economic liberalization. But, in retrospect, one has to say that it has been far more than just economic liberalization. It also liberated the mind of the baggage of self-doubt, low confidence and ignorance. It has therefore been my belief that those born around or after 1991 would be the change agents of India. Entrepreneurship and entrepreneurial thinking would be the vehicles of change.
An opportunity to Develop and Sell your applications to Netbook users worldwide
Intel recently launched a developer program to encourage independent software vendors (ISVs) and developers to create innovative applications for . The Intel Atom Developer Program provides a framework for developers to create and sell software applications for netbooks with support for handhelds and smart phones available in the future. The program provides tools, SDKs and community resources to develop new apps or port existing apps to Atom-based devices. Through the program, developers seeking to reduce overhead and streamline the creation of new applications may also license development tools and application modules directly from other independent developers and ISVs.
EMERGE Insight Survey sheds light on impact of NASSCOM initiatives for emerging companies
The NASSCOM EMERGE Insight survey, conducted recently to ascertain impact of NASSCOM’s EMERGE initiatives, revealed that there was a significant level of awareness of NASSCOM activities for the emerging companies segment. The majority of the survey participants responded favorably to the various initiatives undertaken by NASSCOM. The survey further revealed that emerging companies face similar challenges such as lack of resources, especially skilled manpower and finances. Most of the respondents felt that NASSCOM could take further constructive steps that involved a more proactive role for the association.
EMERGing out on the growth track
Emerging companies may have been less impacted overall by the recent downturn, but have been able to reap the benefits of the recent upswing in market conditions – this is the essence of the findings of a NASSCOM-Prayag Market Traction Survey. Read the analysis of key findings.
Two Legs to Stand On – Featuring NASSCOM EMERGE 50 Company Srishti Software
Srishti Software was designated an EMERGE 50 company in the Emerge Products space based on the success enjoyed by its products Kreatio and Paras which target the online content management and healthcare information markets respectively.. NASSCOM spoke to Ajay Shankar Sharma, CEO of the company to understand why and how Srishti is emerging as a leader in the Indian product space.
Marketing is Simple. Then Why Do We Mess it Up?
People sometimes make marketing sound more complicated than building a nuclear reactor. It isn’t. I started my career designing nuclear reactors so I should know!
The marketing problem is simply this. We have something to sell. Our customers are spread out across the country and across the world. But our customers don’t know we exist. And even when they do, they need to be convinced that buying from us is better than buying from the competition.
LIVE Blogging the 54th Session of NASSCOM EMERGE Friday’s 2.0 on New Age Marketing for Rapidly Growing Companies
Here I am LIVE blogging the 54th Session of the NASSCOM EMERGE Friday’s 2.0 on New age marketing for rapidly growing companies by Mr. Peter Yorke, who is founder and independent consultant at Yorke Communications Private Limited, an organization that builds content as a platform for internal and external communications. Peter strongly believes that the basis for generating leads, building market image or cementing relations with customers and employees is through good and sustained content. Peter was recently Vice President – Marketing and Communications at Oracle Financial Services (formerly i-flex solutions), a global, Oracle majority owned, financial services software provider. He was directly responsible for the marketing and communications function and ran a virtual and global communications team.
Incubating innovation in India
Creating an ecosystem that incubates and promotes innovation — converting undoubted potential to reality — requires policy intervention and funding by the government.
NetValence ProHance (BO) – Made in India software product showcase
JaMocha Tech Private Limited – JaMocha develops high impact, enterprise class software products and applications for small, medium and large enterprises.
The JaMocha strategy is to develop re-useable standardized software platforms and modular components as that can be quickly syndicated and customized to client needs. JaMocha also focuses on using, modifying and improving, existing proven open source components & frameworks so that overall delivery time and solution cost are kept at a minimal without compromising quality and scalability
