Archive for February, 2010
Fiat’s new thinking: a lesson for the business software industry?
In Lean Thinking, authors Womack and Jones list a few distortions in specifying and creating customer value. Here’s distortion #2: engineers specify value. If engineers define value, designs are created with more complexity, the authors say. Also, newer versions of products/services have refinements that are of little interest to anyone but the experts themselves.
Social Media Journey of Building Industry member community a Special SMC Delhi Meet at NASSCOM with Avinash Raghava
So we have grabbed our breads and some amazing tea and have Avinash kicking the session off. The first SMC Delhi session at NASSCOM, and as Avinash puts it, that these sessions would be held at NASSCOM from now on.
I am proud and excited to be LIVE blogging this session as this is my 50th blog at the NASSCOM EMERGE Blog and also being associated with the EMERGE community, am surely happy to blog 
NASSCOM EMERGEOUT returns to Chennai
After the success of the second edition of EMERGEOUT at Chennai last year, and the third edition in Delhi focused on Cloud Computing, the NASSCOM EMERGE Forum has announced the dates for the fourth edition, to be held in Chennai on 30th April 2010.
Designing its Way around the World
Started as a cyber café in 1997, A1 Future Technologies has blossomed to the extent that it was designated an Emerge 50 Leader in the Emerge 50 survey. What has led to the growth and success of this graphic design and corporate branding company? NASSCOM spoke to Founder and CEO, Srish Agrawal, to find out.
Partnering – Big or Small?
The startup was in a tizzy. One of its largest partners who sourced the startup’s products, bundled them with other offerings and sold them to customers had decided to make the products itself. The partner was much larger than the startup, had more money and reach. About 10% of the startup’s revenues came from this large partner, albeit at a lower margin than if the startup sold products directly. On the other hand, it did not have to incur additional sales and marketing costs. For the partner, the revenues from the startup were a tiny fraction of its current revenues but the market opportunity was large and fast growing. It was quite possible that the startup would be in direct competition with its partner before long. The startup was therefore understandably nervous – should it continue to supply the partner or should it stop supplying products? Should it aggressively cultivate other comparably large partners while continuing to do business with this partner?
Getting the most out of NILF – An emerging company perspective
It is easy to think that, as an emerging company, you would be lost on a platform such as the NASSCOM India Leadership Forum (NILF). But that’s not really true any more. Read on to find out why.
While mid-size and larger companies tend to more visible – in terms of sponsorship publicity, speaker slots etc - the fact is that NILF now has forums and platforms that cater to smaller, emerging companies.
Innovation Shines Bright: Standard Chartered Bank shows the way
It’s not often when an industry association that aims to work for the benefit of a section of industry is actually able to deliver business to its members. Yet, that’s exactly what Standard Chartered Bank and the NASSCOM Emerge Forum achieved with TechExpo 2010, a platform for emerging product companies to showcase their products and technology soluitions. Read the feature to know why Standard Chartered Bank backed this and how the participating companies gained.
Should CEOs and executive directors use social media?
The NASSCOM India Leadership Forum has multiple tracks based on theme. I was asked to facilitate a session on the question, “Should CEOs and Executive Directors Use Social Media?”
To prepare for this session, I asked colleagues in the US to share their collective wisdom so we could see the US perspective. In addition, during a roundtable on social media at the conference, I was fortunate to meet social media experts in India (@nirav, @amnigos, @pranavbhasin, @paritoshsharma and @avinashraghava), who shared some examples.
Reinventing Nasscom – Three Eras (A story on EMERGE Forum)
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A big boys’ club until now, Nasscom is busy wooing its smaller members. It be lieves these IP-driven companies will lead the next wave of the IT revolution.
Three Eras Of Nasscom
Dewang Mehta
56th Session of the EMERGE Friday’s 2.0 on The 5 Steps to innovate Within an organisation by V.R. Ferose, SAP Labs
So, we again have an almost full room at the NASSCOM HQ, with Avinash, introducing Mr. Ferose and the NASSCOM EMERGE Friday’s 2.0. I am glad to be bringing you LIVE the 56th session which leaves me, with another session to be completing my half century with the EMERGE Friday’s 2.0 :)
