Author Archive
Focus your Marketing for Success
5 Reasons to Focus, 5 common fallacies, 5 criteria to evaluate your focus
The most-frequent “heated” discussions I have with entrepreneurs are on the subject of Focus. Most entrepreneurs will argue, very passionately, how the need for a tighter focus does not apply to them, for reasons I have tried to summarize below. The discussion is so frequent, so passionate, and so tiring, that I decided to write this post and be done with it!
Guidelines for Pricing your Product
Product Pricing is more than a trade-off between volume and margin. The knee jerk reaction of most Indian software companies is to price low. However, price too cheaply, and you risk your positioning – do you want to be positioned as “cheap” in the prospect’s mind? Products rarely win by pricing low. On the other hand, would you dare price higher than an established, brand-name competitor? Devil’s choice? You bet! Here are some guidelines to help you make a more balanced decision.
Brand-building basics for Software Product companies
Indian product start-ups have struggled to convert superior products to sales. Very few companies have crossed the chasm, and while their accomplishments are laudable in light of the challenges, the scale is abysmal. Fortunately, the new mode of marketing and branding on Web 2.0 has made the game a lot easier for Indian product companies by reducing barriers of cost and geography. This post will address the basics of brand building for product Start-ups.
