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LIVE Blogging Made in India Made for The World – NASSCOM EMERGE Friday’s 2.0 55th session by Gaurav Mishra

Made in India, Made for the World

View more documents from Gaurav Mishra.

Well, so here I am, once again with a full house at the 55th NASSCOM EMERGE Friday’s 2.0 session, which is being taken by Gaurav Mishra, popularly, known for his blog Gauravonomics. I am always amazed as to how “social media” is attracting and pulling crowds world over.


LIVE Blogging the 54th Session of NASSCOM EMERGE Friday’s 2.0 on New Age Marketing for Rapidly Growing Companies

Here I am LIVE blogging the 54th Session of the NASSCOM EMERGE Friday’s 2.0 on New age marketing for rapidly growing companies by Mr. Peter Yorke, who is founder and independent consultant at Yorke Communications Private Limited, an organization that builds content as a platform for internal and external communications. Peter strongly believes that the basis for generating leads, building market image or cementing relations with customers and employees is through good and sustained content. Peter was recently Vice President – Marketing and Communications at Oracle Financial Services (formerly i-flex solutions), a global, Oracle majority owned, financial services software provider. He was directly responsible for the marketing and communications function and ran a virtual and global communications team.


The GOAL and the way of achieving it!!

The GOAL and the way of achieving it…….

First of all let me take this opportunity to express my happiness over S7 Software being selected as the leader of NASSCOM Emerge 50 2009, we are all very excited and feeling déjà vu but had a great party too to celebrate the same. Want to thank NASSCOM and all involved for making this such a great success. Thank You!!


The Mc-D model

I was browsing my favorite newspaper, “the Wall Street Journal” and I came across this piece of news which sort of stopped me for a moment – “Your Bad luck is a windfall for airlines” and what I gathered is that your ticket cancellation, preponement, postponement or any such arrangements yields airlines a whopping $2 billion a year, much more than what they earn for baggage services and a simple search shows that a typical airlines makes around $15 billion. So if you add all these ticket alteration revenues, baggage revenues and all other value added service revenues, I am sure will come to a huge % of the total revenues but still one perceives that airline makes most of its money via the ticket sales.


“To attend a Tradefair or not?” that is the question

First of all sorry for being on a long hiatus from the blog world. Various reasons, most important was my long trip to US to meet various leads and clients and that took pretty much all of my time to prepare and present etc and then as soon as I was back, there were few clients visiting us and all my time was gone there but should not have been a reason to keep away from Blog :-(


TiE Delhi & OM Careers present OMCAR 2009 – an Online Marketing Summit (May 23, Saturday)

OMCAR 2009 - Online Marketing Summit

OMCAR 2009, the Online Marketing Summit, is a non-profit initiative, which focuses on ‘empowering businesses to grow by leveraging the power of Online Marketing’, is being held on May 23rd, 2009, from 8:30 AM – 6:00 PM, Amity Innovation Incubator, Noida. OMCAR 2009 will bring together online marketing professionals, sales & marketing people, advertisers & brand managers, entrepreneurs, CXOs of SMBs, web developers & designers and students under one roof to provide opportunities for networking, sharing of views and interacting with the experts from the Online Marketing industry.


“Don’t be an Idiot, you can’t do business here”

“Don’t be an Idiot, you can’t do business here”

This is the exact statement supposed to have uttered by Nandan Nilekani’s uncle when he announced that he and six others will start Infosys way back in 1981!!!!


EoC2 – a Roaring Success

Just back from the EoC2 (Emerge out Conclave 2) meet. This time it was in Chennai (the first one was held in Delhi last year) and I could feel a lot more energy and enthusiasm. Chennai NASSCOM unit rocks for sure.

I had a great day. The whole event was blogged and hence I will not reinvent the wheel and cover some of the aspects what I saw or perceived.


Let us Emerge Out!! Help me to get the best out of them

NASSCOM is doing the second edition of “EmergeOut Conclave” in Chennai on 29th April and I would request all of you guys to participate and I can guarantee that you will pick up something or other, atleast one valuable thing which probably will have the potential to take your firm to new heights. I attended the first one in Delhi and I really liked the seminar where you got to hear some of the great pearls of advice from some of the eminent IT personalities who have had been like us in the SME segment and have successfully emerged out today. I think I picked up few pearls infact and have already helped my company (S7 Software) in many ways.


From product creation to marketplace creation – How Indian product companies can create 46th NASSCOM Friday’s 2.0 session

So I am at the NASSCOM Friday’s 2.0 46th session the room is brimming up with people and today the topic is From product creation to marketplace creation – How Indian product companies can create.