Branding
From product creation to marketplace creation – How Indian product companies can create 46th NASSCOM Friday’s 2.0 session
So I am at the NASSCOM Friday’s 2.0 46th session the room is brimming up with people and today the topic is From product creation to marketplace creation – How Indian product companies can create.
Carbon Tax?
Carbon Tax?
I am not an expert in the green stuff but off lately I have been doing a lot of research on this especially the implications of green on IT and what effect it will have on IT migrations for a corporate (as we @ S7 Software focus mainly around migration and re-engineering domain)).
HeroITES – a big brand with a small family culture
HeroITES topped the NASSCOM ‘Exciting Emerging Companies to Work For, 2008.’ In the competitive BPO industry, where HR practices are fairly standard and each company tries to outdo the other to attract talent, what has HeroITES done that is unique and endeared it to its employees? NASSCOM spoke to Rakesh Khorana, Country Head, who gave us a glimpse into the HeroITES world.
Interruptive marketing and Utility
Raise your sails orders the captain of the ship!! Well, taking this cue, not much is different in the world around us today. Increase ’sales’ is the order of the day. All are stretching towards it, and are employing innovative strategies in reaching out to the consumers, both existing and new.
Failing to respond: Are we eroding brand equity?
A couple of months ago on a Sunday, I was at the supermarket picking up groceries for the week. I am a great fan of confectionary and quickly ended up at the biscuit shelves which had neatly stacked packets of a variety of biscuits, Indian and foreign, piled virtually ceiling high. A new brand of cookies from a local Indian manufacturer caught my eye and I put a packet in my basket. I especially asked the checkout staff to carefully pack all the biscuits I had bought in a separate bag to avoid them crumbling. But to my dismay, I found not even one cookie in its original shape. The least battered one was in three pieces!! I quickly realized that while I had taken all the care possible, the biscuits had probably lost their original form while being transported from the factory to the store.
Made in India: Featuring Mooga from Iken Solutions
The section features emerging player Iken Solutions, whose flagship product ‘Mooga’ is a hybrid AI framework that uses a holistic approach to personalize the end user experience across online, mobile, and other platforms.
Quick Facts
Overview
Top 6 Tips to Expand Your LinkedIn Network
Given the proliferation of Social Media, your profile on Social and Professional networking sites deserves a significant attention. Globally, people are harnessing the power of social media for varied purposes – to attract customers, partners and talent are some of common objectives achieved through professional networking.
Entrepreneurship and the Marathon
Entrepreneurship and the Marathon
I know many people in their talks, essays and articles keep comparing entrepreneurship to running long distances or what we say marathons. Many a times I used to wonder why, I myself is a avid long distance runner – used to run 20kms and not I have sort of scaled down to 10, nevertheless long distance and I had an opportunity to do the same today too and this thought occurred to me again and I started drawing similarities.
The shore is near, together we’ll make it through!
I’m bleeding, hold me tight! Wait for a few moments the shore is near, Together we’ll make it through!
No, I’m not narrating a hollywood scene. Listen closely to your heart and what does that so elusive client of yours who says I don’t have enough money to continue on paying you mean? The economic conditions have taken a toll!
Yes We Can!
Try googling “yes we can” and the TOP two results that appear are related to none other than Barack Obama, the US President-elect.
Though Obama may not have remembered to invite our Mr. Prime minister at a meeting of leaders held (as in the news channels), this post is more about tracking the Obama Trail!
