EMERGE
Partners in Growth and Learning
In this new section of the NASSCOM EMERGE newsletter, we talk to the buyers of IT solutions in a bid to understand their expectations of emerging software companies. Do they work with emerging companies, what has their experience been, the challenges? In this first outing, we spoke to Kartikay Sharma, Head of IT at the V K Modi Group, which is embarking on a number of important IT projects within the various group companies.
LIVE Blogging Made in India Made for The World – NASSCOM EMERGE Friday’s 2.0 55th session by Gaurav Mishra
Well, so here I am, once again with a full house at the 55th NASSCOM EMERGE Friday’s 2.0 session, which is being taken by Gaurav Mishra, popularly, known for his blog Gauravonomics. I am always amazed as to how “social media” is attracting and pulling crowds world over.
Ambulance Outsourcing
I was agasht when I saw an ambulance of a hospital making that emergency siren and trying to make space on a busy day in the peak hours traffic. The address that mentioned on the ambulance was another 5 kilometers away and with this traffic it will be an hour to reach there. Yes surely this is common on Bangalore roads and may be the same story in other metros too. What really irritated me was not about the traffic chaos that exists in Bangalore (that is another story which I will keep it for another day) but the fact that another famous hospital was rigth next to that traffic jam and it would have taken just less than a minute to take the patient to that hospital but they won’t do that for reasons which is very obvious to everyone.
LIVE Blogging the 54th Session of NASSCOM EMERGE Friday’s 2.0 on New Age Marketing for Rapidly Growing Companies
Here I am LIVE blogging the 54th Session of the NASSCOM EMERGE Friday’s 2.0 on New age marketing for rapidly growing companies by Mr. Peter Yorke, who is founder and independent consultant at Yorke Communications Private Limited, an organization that builds content as a platform for internal and external communications. Peter strongly believes that the basis for generating leads, building market image or cementing relations with customers and employees is through good and sustained content. Peter was recently Vice President – Marketing and Communications at Oracle Financial Services (formerly i-flex solutions), a global, Oracle majority owned, financial services software provider. He was directly responsible for the marketing and communications function and ran a virtual and global communications team.
The EMERGE Insight survey – Help us to serve you better
One of the most important initiatives is the NASSCOM EMERGE forum, which was set up in 2005 with the objective to help young and emerging companies to grow and scale up to become medium and large companies. Over the past four years, we have launched a series of programmes such as the Mentorship Program, EMERGE 50, Made in India product showcase and the EMERGEOUT conclave – all of which have been extremely successful thanks to the collaborative efforts of the EMERGE community.
Live Blogging the 53rd session of the EMERGE Friday’s 2.0 on Exploring Business Opportunities in Germany at NASSCOM
As the Official Blogger for the NASSCOM Friday’s 2.0, many people ask me, that I would surely have a plethora of knowledge with me, as I have the opportunity to attend all the sessions and also since I LIVE blog the sessions, I must be highly attentive.
Guy Kawasaki @ NASSCOM 2009 , Bangalore
Putting Pen to Paper
Companies changing websites/collateral start with the best of intentions but run into one constant problem. Almost in every website overhaul project we have worked on, this roadblock has reared its head: senior executives can’t – or simply won’t – find the time to contribute to whitepapers, case studies, blogs or even product collateral. The CEO may want a website that emphasizes his company’s thought leadership, but if the leadership down the line isn’t contributing there is not much the website creators can do! In this edition of Bang for the Buck, we look at strategies that can not just take the horse to water, but help it drink
The 52nd Friday’s 2.0 session with Mr. Subroto Bagchi at The NASSCOM HeadQuarters
LIVE blogging Mr. Subroto Bagchi, at The NASSCOM Friday’s 2.0 this is Mr. Bagchi’s second book launch at The NASSCOM HeadQuarters.
I am much glad to LIVE blog this session with Subroto, as I am a former MindTree Mind and having Subroto right in front of my eyes is just a great feeling!
ENTREPRENEURIAL MBA?
An increasing number of universities and colleges are offering courses in “Entrepreneurship” as part of their business education. Around the world, business plan competitions are held by academic institutions at regular intervals. The wide publicity given to “entrepreneurship” in recent times has resulted in entrepreneurs gaining respect and being acknowledged as critical participants in a country’s economy, wealth and job creation.
