Emerging Companies
EMERGing Out at NILF 2010
NASSCOM’s flagship event, the NASSCOM India Leadership Forum is around the corner. How can emerging companies make the most of this exciting three day event? Read on for some ideas on how you could plan your visit.
Growing the SME Space
SMEs are defined in various ways in India, typically via amounts of capital invested. The RBI has defined Micro Enterprises as those with less than 10 to 25 lakhs (depending on whether the business is engaged in Services or in Manufacturing) in capital employed, Small Enterprises as those with not more than 2 to 5 Crore and Medium Enterprises as those with not more than 5 to 10 Crore in capital employed. Other countries use the number of employees and total revenue also as parameters for classification. Worldwide, it is estimated that 99.3% of all enterprises are small or medium in size.
Brand-building basics for Software Product companies
Indian product start-ups have struggled to convert superior products to sales. Very few companies have crossed the chasm, and while their accomplishments are laudable in light of the challenges, the scale is abysmal. Fortunately, the new mode of marketing and branding on Web 2.0 has made the game a lot easier for Indian product companies by reducing barriers of cost and geography. This post will address the basics of brand building for product Start-ups.
EMERGE Insight Survey sheds light on impact of NASSCOM initiatives for emerging companies
The NASSCOM EMERGE Insight survey, conducted recently to ascertain impact of NASSCOM’s EMERGE initiatives, revealed that there was a significant level of awareness of NASSCOM activities for the emerging companies segment. The majority of the survey participants responded favorably to the various initiatives undertaken by NASSCOM. The survey further revealed that emerging companies face similar challenges such as lack of resources, especially skilled manpower and finances. Most of the respondents felt that NASSCOM could take further constructive steps that involved a more proactive role for the association.
EMERGing out on the growth track
Emerging companies may have been less impacted overall by the recent downturn, but have been able to reap the benefits of the recent upswing in market conditions – this is the essence of the findings of a NASSCOM-Prayag Market Traction Survey. Read the analysis of key findings.
Everyday SME Challenges, Tried and Tested Solutions’ – NASSCOM EMERGE Friday’s 2.0 (25th session – Chennai)
Everyday SME Challenges, Tried and Tested Solutions’ a panel discussion by four business leaders (Serial Entrepreneurs), most of them having co-founded and promoted two or more businesses, who have walked your path earlier.
Panel Discussion on Entrepreneurship Challenges
Moderator: Mr. G. Shankaran Nair, President – Corporate Strategy, Servion
- Panelists:
- Mr. Ashok Ramaswamy, Managing Partner, Sandpath Capital
The EMERGE Insight survey – Help us to serve you better
One of the most important initiatives is the NASSCOM EMERGE forum, which was set up in 2005 with the objective to help young and emerging companies to grow and scale up to become medium and large companies. Over the past four years, we have launched a series of programmes such as the Mentorship Program, EMERGE 50, Made in India product showcase and the EMERGEOUT conclave – all of which have been extremely successful thanks to the collaborative efforts of the EMERGE community.
A Booster Dose of Expertise, Insight and Advice
When Savi first approached the team of mentors at NASSCOM for assistance and expertise, the management team thought that they could gain a few insights in clarifying their goals. But the mentorship program brought them far greater benefits and offered them more guidance than they could have hoped for. NASSCOM spoke to Veena Mahendru, President and Co-Founder, Savi, to find out how the company has been transformed by its experience.
Transcript of the Go-to-market workshop at the NASSCOM Product Conclave
The Go-to-market workshop at the Product Conclave addressed the Question that allows an enterprise to emerge from a startup – the facility that marks the coming-of-age in the life of a startup. The workshop started with Brand building, and covered the range of channels you can use to reach your customers – Direct, digital and partner. The session was rich with practical tips and specific businesses applications.
Announcing Barcamp Delhi 7th Edition
As the weather turns from sultry summers to chilly winters, Delhites are welcoming the change. Similar is the change desired by SMEs in the country.
The burning desire to share their collective knowledge i.e. anything and everything brings this community together bi-annually.
Barcamp Delhi 7th edition brings back the fun of “Structured chaos” and “Attitude less learning” back again to visionaries and executionaries alike.
