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	<title>NASSCOM EMERGE Blog - An Initiative by the NASSCOM EMERGE Forum &#187; Emerging Companies</title>
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	<description>EMERGE Blog: An initiative by NASSCOM EMERGE Forum for the Emerging companies. The aim is to build an online SME community, which is bound togehter, in a thematic way, and shares opinions on a range of issues and concerns.</description>
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		<managingEditor>avinash@nasscom.in ()</managingEditor>
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		<itunes:summary>EMERGE Blog: An initiative by NASSCOM EMERGE Forum for the Emerging companies. The aim is to build an online SME community, which is bound togehter, in a thematic way, and shares opinions on a range of issues and concerns.</itunes:summary>
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			<itunes:email>avinash@nasscom.in</itunes:email>
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			<title>NASSCOM EMERGE Blog - An Initiative by the NASSCOM EMERGE Forum</title>
			<link>http://blog.nasscom.in/emerge</link>
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		<item>
		<title>Need to go beyond the 4P’s of Marketing</title>
		<link>http://blog.nasscom.in/emerge/2010/03/need-to-go-beyond-the-4p%e2%80%99s-of-marketing/</link>
		<comments>http://blog.nasscom.in/emerge/2010/03/need-to-go-beyond-the-4p%e2%80%99s-of-marketing/#comments</comments>
		<pubDate>Mon, 15 Mar 2010 08:42:27 +0000</pubDate>
		<dc:creator>Sunil Mohal</dc:creator>
				<category><![CDATA[Emerging Companies]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[4 ps marketing]]></category>
		<category><![CDATA[John Sculley]]></category>
		<category><![CDATA[Marketing Mix]]></category>

		<guid isPermaLink="false">http://blog.nasscom.in/emerge/?p=2828</guid>
		<description><![CDATA[“Markets are constantly in a state of uncertainty and flux and money is made by discounting the obvious and betting on the unexpected.”
George Soros
The ability to video conference and tele-presence have made the need for intercontinental business travel so less necessary, so that airlines face competition not from one another, but from a company like [...]


<h3>Related posts</h3><ol><li><a href='http://blog.nasscom.in/emerge/2007/12/a-multi-billion-industry-is-inviting-will-you-be-there/' rel='bookmark' title='Permanent Link: Online Marketing Industry: Needs Talent'>Online Marketing Industry: Needs Talent</a> <small>According to various estimates, Online Marketing including Search Engine Marketing...</small></li><li><a href='http://blog.nasscom.in/emerge/2007/09/online-marketing-enabling-global-reach-part-1/' rel='bookmark' title='Permanent Link: Online Marketing: Enabling Global Reach (Part 1)'>Online Marketing: Enabling Global Reach (Part 1)</a> <small>In this series of discussions, I plan to enroll you...</small></li><li><a href='http://blog.nasscom.in/emerge/2009/05/tie-delhi-om-careers-present-omcar-2009-an-online-marketing-summit-may-23-saturday/' rel='bookmark' title='Permanent Link: TiE Delhi &amp; OM Careers present OMCAR 2009 &#8211; an Online Marketing Summit (May 23, Saturday)'>TiE Delhi &amp; OM Careers present OMCAR 2009 &#8211; an Online Marketing Summit (May 23, Saturday)</a> <small> OMCAR 2009, the Online Marketing Summit, is a non-profit...</small></li></ol>
]]></description>
		<wfw:commentRss>http://blog.nasscom.in/emerge/2010/03/need-to-go-beyond-the-4p%e2%80%99s-of-marketing/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Nurturing the IT DNA in India’s growth sectors &#8211; NASSCOM EMERGEOUT Conclave in Chennai &#8211; 30th April 2010</title>
		<link>http://blog.nasscom.in/emerge/2010/03/nurturing-the-it-dna-in-india%e2%80%99s-growth-sectors-nasscom-emergeout-conclave-in-chennai-30th-april-2010/</link>
		<comments>http://blog.nasscom.in/emerge/2010/03/nurturing-the-it-dna-in-india%e2%80%99s-growth-sectors-nasscom-emergeout-conclave-in-chennai-30th-april-2010/#comments</comments>
		<pubDate>Thu, 11 Mar 2010 13:05:12 +0000</pubDate>
		<dc:creator>EMERGE Editor</dc:creator>
				<category><![CDATA[EMERGEOUT Conclave - IVth edition]]></category>
		<category><![CDATA[Emerging Companies]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[India]]></category>
		<category><![CDATA[NASSCOM Activities]]></category>

		<guid isPermaLink="false">http://blog.nasscom.in/emerge/?p=2818</guid>
		<description><![CDATA[
The NASSCOM EMERGE forum  acts as a catalyst for growth of emerging and start-up companies. The NASSCOM EMERGEOUT Conclave are a  series of Conferences held across cities in India, starting off with Chennai and Delhi every year. It aims to be a collaborative initiative by the EMERGE Community to leverage on the knowledge base and [...]


<h3>Related posts</h3><ol><li><a href='http://blog.nasscom.in/emerge/2009/03/emergeout-second-edition-kickstarts-in-chennai-on-29th-april-2009/' rel='bookmark' title='Permanent Link: NASSCOM EMERGEOUT second edition kickstarts in Chennai on 29th April 2009'>NASSCOM EMERGEOUT second edition kickstarts in Chennai on 29th April 2009</a> <small>The contribution of SMBs to the GDP of any emerging...</small></li><li><a href='http://blog.nasscom.in/emerge/2009/04/who-will-challenge-your-grey-cells-on-29th-april-in-chennai/' rel='bookmark' title='Permanent Link: Who will challenge your grey cells on 29th April in Chennai?'>Who will challenge your grey cells on 29th April in Chennai?</a> <small> The last few months have witnessed an endless stream...</small></li><li><a href='http://blog.nasscom.in/emerge/2010/02/emergeout-returns-to-chennai/' rel='bookmark' title='Permanent Link: NASSCOM EMERGEOUT returns to Chennai'>NASSCOM EMERGEOUT returns to Chennai</a> <small>After the success of the second edition of EMERGEOUT at...</small></li></ol>
]]></description>
		<wfw:commentRss>http://blog.nasscom.in/emerge/2010/03/nurturing-the-it-dna-in-india%e2%80%99s-growth-sectors-nasscom-emergeout-conclave-in-chennai-30th-april-2010/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Buidling Blocks of Success &#8211; AISECT</title>
		<link>http://blog.nasscom.in/emerge/2010/03/buidling-blocks-of-success-aisect/</link>
		<comments>http://blog.nasscom.in/emerge/2010/03/buidling-blocks-of-success-aisect/#comments</comments>
		<pubDate>Tue, 09 Mar 2010 13:26:16 +0000</pubDate>
		<dc:creator>EMERGE Editor</dc:creator>
				<category><![CDATA[EMERGE 50]]></category>
		<category><![CDATA[Emerging Companies]]></category>

		<guid isPermaLink="false">http://blog.nasscom.in/emerge/?p=2803</guid>
		<description><![CDATA[AISECT Limited is a company that strives to bring rural talent on par with its urban counterpart. Its success story shows us how the immense potential that is India can be leveraged and encouraged through sustainable models. NASSCOM has recognised this visionary company by designating it an EMERGE 50 leader in the Domestic Market category. [...]


<h3>Related posts</h3><ol><li><a href='http://blog.nasscom.in/emerge/2009/08/nasscom-honors-the-emerge-50-leaders-for-distinct-offerings-at-the-emergeout-conclave-2009/' rel='bookmark' title='Permanent Link: NASSCOM honors the EMERGE 50 Leaders for distinct offerings at the EMERGEOUT Conclave 2009'>NASSCOM honors the EMERGE 50 Leaders for distinct offerings at the EMERGEOUT Conclave 2009</a> <small>One of the unique features of the EMERGEOUT Conclave is...</small></li><li><a href='http://blog.nasscom.in/emerge/2009/05/eoc2-a-roaring-success/' rel='bookmark' title='Permanent Link: EoC2 &#8211; a Roaring Success'>EoC2 &#8211; a Roaring Success</a> <small>Just back from the EoC2 (Emerge out Conclave 2) meet....</small></li><li><a href='http://blog.nasscom.in/emerge/2008/10/thank-you-emergeout-2008-was-a-tremendous-success/' rel='bookmark' title='Permanent Link: Thank you! EMERGEOUT 2008 was a tremendous success..'>Thank you! EMERGEOUT 2008 was a tremendous success..</a> <small> As things go, its nothing less than a coming...</small></li></ol>
]]></description>
		<wfw:commentRss>http://blog.nasscom.in/emerge/2010/03/buidling-blocks-of-success-aisect/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Confirmation Bias – What are Startups Doing about it?</title>
		<link>http://blog.nasscom.in/emerge/2010/03/confirmation-bias-%e2%80%93-what-are-startups-doing-about-it/</link>
		<comments>http://blog.nasscom.in/emerge/2010/03/confirmation-bias-%e2%80%93-what-are-startups-doing-about-it/#comments</comments>
		<pubDate>Tue, 09 Mar 2010 08:15:40 +0000</pubDate>
		<dc:creator>Sanjay Anandram</dc:creator>
				<category><![CDATA[Emerging Companies]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[start-ups]]></category>

		<guid isPermaLink="false">http://blog.nasscom.in/emerge/?p=2801</guid>
		<description><![CDATA[The CEO of the startup was conducting due diligence on a potential acquisition target. The Board (including him) had prepared a list of questions they wanted detailed responses to. These answers would then need to be cross-verified by the appropriate experts, lawyers and accountants. The founders of the potential acquisition target were known to the [...]


<h3>Related posts</h3><ol><li><a href='http://blog.nasscom.in/emerge/2010/01/merger-acquisition-and-startups-people-issues-are-paramount/' rel='bookmark' title='Permanent Link: Merger, Acquisition and Startups : People Issues are Paramount'>Merger, Acquisition and Startups : People Issues are Paramount</a> <small>At some point in their existence, many startups have to...</small></li><li><a href='http://blog.nasscom.in/emerge/2007/10/what-makes-up-a-good-eco-system-for-startups-to-thrive/' rel='bookmark' title='Permanent Link: What makes up a good eco-system for startups to thrive?'>What makes up a good eco-system for startups to thrive?</a> <small>People refer to Silicon Valley all the time, when referring...</small></li><li><a href='http://blog.nasscom.in/emerge/2009/10/where-are-the-tech-startups/' rel='bookmark' title='Permanent Link: Where are the tech startups?'>Where are the tech startups?</a> <small>Indian Software Industry has come of age. With the Indian...</small></li></ol>
]]></description>
		<wfw:commentRss>http://blog.nasscom.in/emerge/2010/03/confirmation-bias-%e2%80%93-what-are-startups-doing-about-it/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Focus your Marketing for Success</title>
		<link>http://blog.nasscom.in/emerge/2010/03/focus-your-marketing-for-success/</link>
		<comments>http://blog.nasscom.in/emerge/2010/03/focus-your-marketing-for-success/#comments</comments>
		<pubDate>Mon, 08 Mar 2010 16:41:37 +0000</pubDate>
		<dc:creator>Subinder Khurana</dc:creator>
				<category><![CDATA[Emerging Companies]]></category>
		<category><![CDATA[Software Products Eco-system]]></category>
		<category><![CDATA[start-ups]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[pricing]]></category>
		<category><![CDATA[products]]></category>

		<guid isPermaLink="false">http://blog.nasscom.in/emerge/?p=2799</guid>
		<description><![CDATA[5 Reasons to Focus, 5 common fallacies, 5 criteria to evaluate your focus

The most-frequent “heated” discussions I have with entrepreneurs are on the subject of Focus. Most entrepreneurs will argue, very passionately, how the need for a tighter focus does not apply to them, for reasons I have tried to summarize below. The discussion is [...]


<h3>Related posts</h3><ol><li><a href='http://blog.nasscom.in/emerge/2010/01/guidelines-for-pricing-your-product/' rel='bookmark' title='Permanent Link: Guidelines for Pricing your Product'>Guidelines for Pricing your Product</a> <small>Product Pricing is more than a trade-off between volume and...</small></li><li><a href='http://blog.nasscom.in/emerge/2008/08/interview-with-sudhir-sethi-vice-chairman-ceo-idg-ventures-india-product-conclave/' rel='bookmark' title='Permanent Link: Interview with Sudhir Sethi (Founder, Chairman &amp; MD, IDG Ventures India) @ Product Conclave'>Interview with Sudhir Sethi (Founder, Chairman &amp; MD, IDG Ventures India) @ Product Conclave</a> <small>Pradeep: From the investment point of view, how is a...</small></li><li><a href='http://blog.nasscom.in/emerge/2009/05/getting-the-most-of-an-electronic-mail-marketing-campaign/' rel='bookmark' title='Permanent Link: Getting the most of an electronic mail marketing campaign'>Getting the most of an electronic mail marketing campaign</a> <small>In today’s “get the most of every rupee” spirit, its...</small></li></ol>
]]></description>
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		<slash:comments>0</slash:comments>
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