Marketing
Guidelines for Pricing your Product
Product Pricing is more than a trade-off between volume and margin. The knee jerk reaction of most Indian software companies is to price low. However, price too cheaply, and you risk your positioning – do you want to be positioned as “cheap” in the prospect’s mind? Products rarely win by pricing low. On the other hand, would you dare price higher than an established, brand-name competitor? Devil’s choice? You bet! Here are some guidelines to help you make a more balanced decision.
Marketing is Simple. Then Why Do We Mess it Up?
People sometimes make marketing sound more complicated than building a nuclear reactor. It isn’t. I started my career designing nuclear reactors so I should know!
The marketing problem is simply this. We have something to sell. Our customers are spread out across the country and across the world. But our customers don’t know we exist. And even when they do, they need to be convinced that buying from us is better than buying from the competition.
Entrepreneurial Ecosystem Re-Created at the NASSCOM PRODUCT CONCLAVE
So here I am, LIVE blogging the most interesting session yet at the NASSCOM PRODUCT CONCLAVE (amogst many others though) but here I have a personal bias 
Well, we have a group of people who are fairly well known in the Indian entrepreneurial ecosystem and the room is full to brim with energy of the entrepreneurs. We have some interesting known names in the panel to be sharing their knowledge with the ecosystem which has been created here in this room.
Go To Market at The NASSCOM PRODUCT CONCLAVE
We are at one of the most interesting sessions at the NASSCOM PRODUCT CONCLAVE. After an amazing lunch we are discussing Go To Market strategies.
Interestingly we have started by discussing Branding. What is a Brand and How is it built. I am very interested in knowing that the web is being discussed at a key medium in creation and establishment of Branding.
Sharad Sharma (CANAAN), Avinash Raghava (NASSCOM) and Bloggers by the Poolside at the NASSCOM PRODUCT CONCLAVE
The first day at the NASSCOM PRODUCT CONCLAVE drew to a close with the entire community at the pool side for the gala networking dinner.
Amongst the most interesting discussions held and people I met, was Mr. Sharad Sharma (Partner, CANAAN Partners) with Mr. Avinash Raghava (NASSCOM). Now its not that I met Sharad or Avinash for the first time, in fact we have met at many previous events and opportunities. But the discussion last night was much interesting.
Live Blogging Guy Kawasaki at the NASSCOM PRODUCT CONCLAVE at the Lalit Bangalore
Live Blogging Guy Kawasaki at the NASSCOM PRODUCT CONCLAVE at Hotel Lalit, Bangalore. I am Glad to be the Official Blogger again for the conference.
There surely is nothing better than listening to Guy Kawasaki right in the morning. This surely is one of the best ever presentations I have seen. Guy is absolutely straight on with his words and well, this is the language of a true entrepreneur.
The agony and the ecstasy at the NASSCOM Product Conclave 2009
Entrepreneurs may conceptualize a product idea like a bolt of lightning but getting into the development process and then taking it to market can be a fairly agonizing experience. At every stage they need healthy doses of guidance and encouragement as well as a good team to go to market.
Putting Pen to Paper
Companies changing websites/collateral start with the best of intentions but run into one constant problem. Almost in every website overhaul project we have worked on, this roadblock has reared its head: senior executives can’t – or simply won’t – find the time to contribute to whitepapers, case studies, blogs or even product collateral. The CEO may want a website that emphasizes his company’s thought leadership, but if the leadership down the line isn’t contributing there is not much the website creators can do! In this edition of Bang for the Buck, we look at strategies that can not just take the horse to water, but help it drink
Workshop on Go-To-Market strategies for Product companies at the NASSOCM Product Conclave 2009
The workshop on Go-To-Market strategies for product companies will address a key challenge most companies face: how to build their brand and sales beyond the network of the founders.
- Can you build a powerful brand without spending a lot?
- Can a small product company partner with major Systems Integrators?
- Can you rent an expert sales force by the month, or even better, paying only for results?
The GOAL and the way of achieving it!!
The GOAL and the way of achieving it…….
First of all let me take this opportunity to express my happiness over S7 Software being selected as the leader of NASSCOM Emerge 50 2009, we are all very excited and feeling déjà vu but had a great party too to celebrate the same. Want to thank NASSCOM and all involved for making this such a great success. Thank You!!
