Marketing
Putting Pen to Paper
Companies changing websites/collateral start with the best of intentions but run into one constant problem. Almost in every website overhaul project we have worked on, this roadblock has reared its head: senior executives can’t – or simply won’t – find the time to contribute to whitepapers, case studies, blogs or even product collateral. The CEO may want a website that emphasizes his company’s thought leadership, but if the leadership down the line isn’t contributing there is not much the website creators can do! In this edition of Bang for the Buck, we look at strategies that can not just take the horse to water, but help it drink
Workshop on Go-To-Market strategies for Product companies at the NASSOCM Product Conclave 2009
The workshop on Go-To-Market strategies for product companies will address a key challenge most companies face: how to build their brand and sales beyond the network of the founders.
- Can you build a powerful brand without spending a lot?
- Can a small product company partner with major Systems Integrators?
- Can you rent an expert sales force by the month, or even better, paying only for results?
The GOAL and the way of achieving it!!
The GOAL and the way of achieving it…….
First of all let me take this opportunity to express my happiness over S7 Software being selected as the leader of NASSCOM Emerge 50 2009, we are all very excited and feeling déjà vu but had a great party too to celebrate the same. Want to thank NASSCOM and all involved for making this such a great success. Thank You!!
New tool for new leads
What’s one of the biggest hurdles faced by a smaller technology or IT-enabled services firm? Finding your market. It’s one thing to compete in your local region, but the Internet theoretically allows you to market your services anywhere, at anytime, to anyone. How come it’s a lot more difficult that just putting a fancy website up then?
Just one step up ! Incremental marketing ideas that deliver
In a constrained market situation where budgets have been slashed across the board, the trick is to look at marketing initiatives that can done with little or no cost – or, at best on incremental cost basis, but which still deliver sales traction. That may sound like a task for Hercules, but it’s actually not that difficult. In this edition of Bang for the Buck we lay out four ideas to get you started.
Fix your internet strategy with good content
I met an interesting young lady this morning who is pursuing an MBA at Lancaster University Management School in the UK and has taken up as her area of research the adoption of social media in B2C selling among Indian companies. While the topic is fairly ambitious, it is also a little ahead of its time given the general reluctance of marketers in India to fully leverage the web, leave alone social media. Having said that, the effort is laudable and I eagerly await her report which should be out in the next few weeks.
Facebook Developer Contest – India announced!
Facebook recently announced the first ever Facebook Developer Contest – India! For contest details, please visit the Facebook site
There are two categories in the contest – Facebook Apps and Facebook Connect Integrations. Entries will be judged on originality, business potential, social utility, usefulness, expressive features, intuitiveness, and potential of the application. There will be three cash prizes in each of the categories – $4000 for the first place, $2000 for the second place, and $1000 for the third.
Marketing and Sales Strategies/Approaches for SME – 20th session, Friday’s 2.0 Chennai
About 45 people attended the session at Chennai- Marriot Hotel to hear the two speakers on core theme of getting business from the market for IT SMEs. Hall was full to learn this most sought after subject. We all know that this subject is often treated as unpleasant but essential evil for technology community. It also makes and breaks the organization.
Interview with Krishnakumar Natarajan, Chair – NASSCOM EMERGE Forum
To mark the 2nd anniversary of EMERGE newsletter, the editorial team interviewed N Krishnakumar (KK), CEO & MD, MindTree Ltd and Chairman, NASSCOM’s EMERGE forum. In a freewheeling conversation, he looks back at how the “EMERGE” brand was built, talks about some of the important initiatives launched and also articulates his ideas on the road ahead.
CSATs – Important, no matter the size
Industry experts repeatedly emphasize that mining an existing customer delivers significantly higher RoI than acquiring a new customer, but are companies listening? In this edition of Bang for the Buck we discuss why and how customer satisfaction surveys could be invaluable. There are several approaches to mining strategic accounts, but the end objective remains the same – ensuring high potential customers stick with you and remain impervious to competing offers. In today’s turbulent market conditions, an intimate knowledge of your customer is becoming all the more essential.
In principle, all companies may agree with this – but, the question is, what do they do and where do they start?
