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Opportunity to discover the undiscovered February 5, 2008
Being a part of the industry ecosystem, I have had the opportunity to interact with several hundred “emerging” IT and BPO companies over the last few years. Personally and for Prayag, it has been an enriching experience and an eye opener of sorts to realize that there is a whole bunch of not so visible, but really exciting companies, below the radar screen!
One clear pattern we have seen is an increasing focus on IP led products and solutions. I think most next generation companies have realized that the pure play services game is over with the “big boys” dominating. However, the playing field is still wide open when it comes to fashioning innovative offerings, especially for the now hot local market.
I think emerging companies have a great opportunity here to outsmart the “pioneers”. Their size, or lack of it, is actually an advantage as it encourages unfettered and bold thinking, an urge to tread the unexplored path, and create interesting products or business models.
Be it an Orangescape, trying to make the idea of “do it yourself” software a reality, or a heymath, devising a truly technology enabled math tutoring model, or a Lifetree Convergence trying to chart under-explored markets like Africa, , a webdunia laying its bets on multi-lingual software, or a shaadi.com that adds an interesting new dimension to match-making, it is the unsung companies that have taken the lead in innovating and experimenting with new ideas.
At Prayag, we firmly believe that industry is interestingly poised. While the Infosys’, Wipro’s TCS’ and Satyam’s pursue their goals of becoming global players to reckon with, we will definitely see some of today’s emerging companies grow into power players of the next decade.
This is one reason I am really looking forward to the NASSCOM India Leadership Forum 2008- it will give me yet another opportunity to discover the undiscovered……….
