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A Mango for their Apple? February 14, 2008
One of the unusual companies at the NASSCOM summit this year is Bangalore-based Mango Technologies. The company has an unusual business strategy forthe over-crowded value -added-services space - enabling low end phones to access richer applications either over an SMS or a packet data carrier. A key constraint right now that prevents lower end phones - the ones that retail between Rd 1,000-4,000 or so - from running an OS like Symbian (that enables rich applications to be run) is the memory requirement. Mango is working on a platform that has one-tenth the memory footprint of current mobile OS’. According to CEO Sunil Maheshwari, who met up with a colleague from Prayag yesterday, the first phones with Mango tech will ship late this year. The company is currently working with chipset companies, device OEMS to bundle its software. Then the challenge will be to create a developer ecosystem to create applications for the new platform and working with telcos to get them to market and support these applications. A huge challenge ahead, but Maheshwari is unfazed. He says his company knows what has to be done to achieve this vision, and that they will get there.
In a VAS market crowded with “me-too” players, Mango stands out. Not suprising that they made it to the award list of NASSCOM’s IT Innovators.
