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Web 2.0 in full swing February 14, 2008
Nasscom India Leadership Forum is in full swing at Mumbai. Both the quality of sessions and that of attendees made for time well spent.
Web 2.0 is one of the hotly discussed topics and everyone is keen to see how these tools apply to their own context. Prayag met with a group representing the Pennsylvania Economic Development Group, one of whom had attended the P2P session at Nasscom on this topic. They were really excited to learn about the potential and applicability of these tools for a variety of businesses. My team and I also chatted with marketing folks of various IT companies, including Satyam, Birlasoft, TCS, Symphony Services and Wipro. I saw that there is a clear evolution in thinking around the role of marketing and some of the interesting initiatives that companies are looking at include- implementing web 2.0 based communities, thought leadership programs that map with true capabilities of the organization as well as what the market values. Overall, marketing is looking for “creative and innovative” themes and programs to make a difference to their business.
Innovation is the other theme that is being discussed with interest. In fact, today we have a P2P session on the globalization of innovation and the growing importance of India and China as innovation springs. If you are interested, do drop in at 11 am to the Networking Lounge.
While on the topic of innovation and web2.0, I learnt about a very interesting product called Brightidea(www.brightidea.com) which is an innovation pipeline management software. I ran into Biswas Nair, a long time associate, whose company Proquest Solutions (www.proquestsolutions.com) markets this product in India. The product combines a number of web2.0 ideas into its SaaS platform to provide companies with a systematic way to manage their innovation initiative. I thought this was a great concept and it is no wonder that progressive companies like Cisco, Honeywell and British Telecom are its customers.
I am really looking forward to more fruitful and interesting sessions and interactions today.
Balaji Sowmyanarayanan Says:
February 14th, 2008 at 11:21 pmVisit Balaji Sowmyanarayanan
Interesting to know web2.0 gaining momentum.
Sudha, can you link the Brightidea site? And the Proquest too?
-Balaji S.
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