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Three threads: Innovation, the Nano & web 2.0 February 15, 2008
It would’nt be too far off the mark to say that these were the common threads that ran through many sessions. If the speakers at the plenary spoke about the different facets of innovation - be it through gamechanging market play or through a globalised strategy, many speakers - from within and outside India - constantly referred to the Nano. Be it the radical price point (though Anand Mahindra pointed out at the plenary that the car may not actually retail at 100k) or the engineering innovations, suddenly an entire technology industry was looking to a company from the smokestack economy for lessons in strategy!
Other sesssions about customer interaction- be they about deepening customer relationships or transforming enterprises into more customer centric ones, every speaker turned to the new web as a key tool for achieving these objectives.
In the P2P Connect session on web 2.0, the nature of debate clearly reflected a corporate India that is ambiguous to these new technologies. Participants spoke of how companies really wished to “gag” or fire employees who were outspoken; at the other end of the spectrum, the CEO of an online services player, where one employee had posted blogs critical of the content published by his company, often critiquing language and style, said that they reacted by moving the employee to quality control, where he could put his analysis to use! Clearly a mixed bag.
Consensus however on the point that it would be well neigh impossible to regulate this medium - companies were better off adopting transparent and up front communication policies.
Jason Rakowski Says:
February 15th, 2008 at 4:42 amVisit Jason Rakowski
I found your site on technorati and read a few of your other posts. Keep up the good work. I just added your RSS feed to my Google News Reader. Looking forward to reading more from you.
Jason Rakowski
Pratap Says:
February 18th, 2008 at 6:31 amVisit Pratap
Mr. Anand Mahindra’s talk - bringing in the trimurthi comparison to the Indian IT story was quite thoughtful. His comment that the Indian IT team would need to now get into the mode of innovating, reinventing, sustaining & destroying - as the new world cometh. Just as Hiranyakashyap defied the rules and destroyed the practically invincible ( aka mission impossible)…similarly the Indian IT would also need to come up with its own version of the dasavataars to build & grow.