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Keynote address by Thiru A. Raja, Hon’ble Minister for Communications and IT February 13, 2008
Thiru A. Raja, Hon’ble Minister for communications and IT spoke at the inaugural session on Day one at the NASSCOM India Leadership Forum 2008.
India on track to reach $60 Billion in Software Revenues: Som Mittal, President of NASSCOM February 13, 2008
At the inaugural session of the NASSCOM Leadership Forum, Som Mittal, President of NASSCOM, said the words that must’ve induced a lot of confidence amongst the predominantly high IT audience. He said that India is well on its way to reach the projected target of $60 Billion dollars in revenues by 2010.
He said that that this will happen in spite of the touch challenges that the industry is facing. The weakening of the dollar, rising salaries, poor infrastructure have been posing a challenge and the industry is adapting fast by diversification. Not only are companies diversifying into other services and vertical specializations, they are also diversifying geographically. No longer is the US the dominant revenue source. Europe and Asia is being actively scouted. Companies have also started to realize the potential of the domestic market. This helps the companies cushion from the impact of downturn in the economy.
Changing Focus: Shifting sights from America to Europe-Mark Mayo, TPI February 13, 2008
Mark Mayo, Partner President, Global Resources Management, TPI spoke at the Changing Focus: Shifting sights from America to Europe session on day one at the NASSCOM India Leadership Forum 2008.
Please view the presentation below.
Changing Focus: Shifting sights from America to Europe -Sudhakar Ram, Mastek Ltd February 13, 2008
Sudhakar Ram, Chairman and Managing Director, Mastek Ltd at the Csession on day one at the NASSCOM India Leadership Forum 2008.
Please view the presentation below.
Changing Focus: Shifting sights from America to Europe-Sanjiv Puri, ITC Infotech February 13, 2008
Sanjiv Puri, Managing Director, ITC Infotech spoke on Changing Focus: Shifting sights from America to Europe at the NASSCOM India Leadership Forum 2008 on the 13th Feb, 2008.
Please view the presentation below.
Changing Focus: Shifting sights from America to Europe-Ashank Desai, Mastek Ltd February 13, 2008
Mr. Ashank Desai, Founder, Mastek Ltd. gave a presentation at the Changing Focus: Shifting sights from America to Europe on 13th Feb, 2008 at the NASSCOM India Leadership Forum 2008.
Please click here to view the pewsentation.
Changing Focus: Shifting sights from America to Europe-Simon Ormston, BT Global Services February 13, 2008
Simon Ormston, Head, Outsourcing Marketing, BT Global Services shared his views on Changing Focus: Shifting sights from America to Europe on day one at the NASSCOM India Leadership Forum 2008.
Please view the presentation below.
Are Blogs, Web 2.0 & Mobile applications Heating Up Marketing Communications? February 13, 2008
The central threads of Web 2.0 - blogs, wikis, user generated content, bookmarking, social networking groups – are not just providing the wiring for the social web – they are beginning to make their presence felt within the business web too, with some good results. Companies are now beginning to use these tools to infuse new life into marketing plans, intranets and corporate websites. We strongly believe that the use of these tools is increasingly relevant for IT businesses given that they are so knowledge centric.
The key difference here from an earlier approach is that while traditional media relies on specialist Intermediaries – PR firms/PR departments, Customer Relationship departments, corporate communication teams – to spread the message (you may still need them to create the message), in the web 2.0 world disintermediation is itself a powerful strategy.
Another key point is mobility – with networks reaching penetration maturity – its natural that that mobility forms an important part of the new change. We think that mobility can be grouped along with other 2.0 tool elements. With more phones running full feature web browsers and mobile networks faster than before, web 2.0 applications and elements translate quickly and effectively into this new medium
The important thing about a web 2.0 strategy is that it needs to be seen as an approach rather than as individual elements. While a press release is a self contained universe – it tells you about the announcement, what the CEO has to say plus it often has a brief corporate profile – a web 2.0 element or “webot” is different. A webot – which may be a blog post, a user group discussion thread, customer forum – individually does not communicate much. To a user who is not part of the user community/forum, the context may seem less complete. To make an impact and deliver on the promise of the medium, companies need to set in place a strategy and reflect that in a sustained program to get results. So, one blog a quarter, a customer forum that’s updated only every few months, just won’t work. If your marketing communication is going to be sporadic, a traditional approach may work much better.
If you are interested in these issues and want to hear other viewpoints, it may be a good idea to drop by today at the NASSCOM P2P Connect forum at the Networking Lounge between 3.45- 4.30. The topic for debate is How Blogs, Web 2.0 &
Mobile applications are Heating Up Marketing Communications?
Building ICT Trade in Asia Pacific - Looi Kien Leong,1001 Technologies SDN BHD, Malaysia February 13, 2008
Looi Kien Leong, Founder and Executive Chairman,1001 Technologies SDN BHD, Malaysia spoke at Building ICT Trade in Asia Pacific on 13th Feb, 2008 at the India Leadership Forum 2008.
Please view the presentatin below.
Opportunity to discover the undiscovered February 5, 2008
Being a part of the industry ecosystem, I have had the opportunity to interact with several hundred “emerging” IT and BPO companies over the last few years. Personally and for Prayag, it has been an enriching experience and an eye opener of sorts to realize that there is a whole bunch of not so visible, but really exciting companies, below the radar screen!
One clear pattern we have seen is an increasing focus on IP led products and solutions. I think most next generation companies have realized that the pure play services game is over with the “big boys” dominating. However, the playing field is still wide open when it comes to fashioning innovative offerings, especially for the now hot local market.
I think emerging companies have a great opportunity here to outsmart the “pioneers”. Their size, or lack of it, is actually an advantage as it encourages unfettered and bold thinking, an urge to tread the unexplored path, and create interesting products or business models.
Be it an Orangescape, trying to make the idea of “do it yourself” software a reality, or a heymath, devising a truly technology enabled math tutoring model, or a Lifetree Convergence trying to chart under-explored markets like Africa, , a webdunia laying its bets on multi-lingual software, or a shaadi.com that adds an interesting new dimension to match-making, it is the unsung companies that have taken the lead in innovating and experimenting with new ideas.
At Prayag, we firmly believe that industry is interestingly poised. While the Infosys’, Wipro’s TCS’ and Satyam’s pursue their goals of becoming global players to reckon with, we will definitely see some of today’s emerging companies grow into power players of the next decade.
This is one reason I am really looking forward to the NASSCOM India Leadership Forum 2008- it will give me yet another opportunity to discover the undiscovered……….
