Companies today are realising that they need to be aware of how ‘green’ they really are. There is a consciousness among corporates that green is the way to go. All around us there is talk about companies not only looking at reducing their own carbon footprint, but also that of their clients. A number of IT leaders are introducing innovations in their products to ensure that they are low emitters of carbon.

Q: Measuring carbon emissions along the core business is now becoming vital for companies. Comment.
Q: What should be the key elements of an IT-BPO organisation’s ‘Go Green’ strategy?

1. Meaningful and sustainable corrective actions towards emissions reduction requires changes to the core business processes and systems. And the first step is to measure the emissions themselves and then drive appropriate changes. At Intel, this focus extends beyond our core business to even the footprint of our products as used by our customers.
2. Use of energy efficient and non-hazardous equipment, adhering to standards like Energy Star and RoHS, extensive deployment of power management features in IT equipment, energy efficient building and data centre design, and waste, transport and logistics management of personnel are all key elements of the strategy. Creating user awareness around the environmental impact of their actions and educating them on simple steps to save energy is another part of this plan.

Companies need to be interested in the Climate Savers Computing Initiative, which is being driven in India as well. This global initiative was launched in the country in early 2009, with the aim of reducing 4.2 million tonnes of CO2 emissions over the next three years. The initiative is focused around promulgating the usage of existing energy-saving features on PCs (like idle standby/hibernation) as well as driving the adoption of energy-efficient computing products in purchasing decisions made by organisations and individuals.

Rahul Bedi, Director, Corporate Affairs, Intel

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